This session equips small business owners and downtown leaders with practical tools to improve storefront design, visibility, and customer appeal—turning first impressions into foot traffic and sales. The event also marks the launch of Merced’s new Facade Grant Program, with Jaime’s presentation opening the public application process for businesses located within the Downtown Merced Main Street area. Participants will gain clear guidance on how thoughtful storefront improvements can strengthen individual businesses while contributing to a more vibrant, welcoming downtown.